Topic outline

• General

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    Forum

    Marketing Practice Questions Discussion Group Forum

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• FREE: Overview of Strategic Marketing
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    Quiz

    Strategic Marketing Quiz

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• The Marketing Environment
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    Quiz

    The Marketing Environment Quiz

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• Marketing in International Markets
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    Quiz

    Marketing in International Markets Quiz

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• Consumer Buying Behaviour
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    Quiz

    Consumer Buying Behaviour Quiz

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• Organisational Markets and Buying Behaviour
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    Quiz

    Organisational Markets and Buying Behaviour Quiz

    Not available unless: You must be enrolled into this course!

• Marketing Research and Information Systems

• Segmenting Markets, Targeting and Positioning

• Product Decisions

• Branding and Packaging

• Developing and Managing Products

• The Marketing of Services

• Marketing Channels

• Wholesalers and Distributors

• Retailing

• Physical Distribution

• An Overview of Promotion

• Advertising, Publicity and Sponsorship

• Personal Selling, Sales Promotion and Direct Mail

• Pricing Concepts

• Setting Prices

• Marketing Mix for Different Markets

• Marketing Strategy and Competitive Forces

• Marketing Planning and Assessing Sales Potential

• Implementing Strategies and Measuring Performance

• Marketing Ethics and Social Responsibility