EA Advertising: Dynamische In-Game-Werbung startet

Electronic Arts treibt mit dem Programm „EA Advertising“ die Integration dynamischer Werbung in seine Spiele voran. Das System soll angeblich „nicht störend“ sein und das Spielerlebnis bereichern, statt es zu beeinträchtigen. Zunächst liegt der Fokus auf EA Sports, doch das Modell könnte…

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Formation Shifts: CFB 27’s Pre-Snap Game-Changer

The pre-snap phase has always been a silent war in EA Sports College Football. With Formation Shifts returning in CFB 27, that war just got a new weapon — one that fundamentally rewrites the offense-versus-defense dynamic before the ball is snapped. This isn’t a cosmetic toggle; it’s a…

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What We’ve Been Playing: Chivalware, Bond & More

This week, the team found themselves lost in a roguelike that shouldn’t work but does, converted to James Bond against all odds, fended off backseat gamers in their own home, and dove into a beta that reignited a Soulslike obsession. Here’s what we’ve been playing.

Chivalware

Bertie can’t…

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Season of Reckoning Tier Lists: Lord of Hatred

Maxroll has published the first iteration of its Season of Reckoning Tier Lists, aligned with the Lord of Hatred expansion. The Maxroll team is dedicated to providing the most current content possible. Since the season launched, nearly 20 builds have been rigorously tested in The Pit, providing…

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EA Advertising: In-Game Ads for Sports Franchises

Electronic Arts has unveiled EA Advertising, a platform designed to integrate branded content into its portfolio of sports franchises, including Madden NFL and EA Sports FC. Citing a monthly audience of over 120 million players, EA positions the service as a way for brands to reach consumers…

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